Chad Hatfield a Featured Speaker on Webinar for Remodelers

As owner and president, Chad Hatfield’s belief in team building, product quality, customer value and the importance of branding has been crucial to Hatfield (now Alair Homes- Plano) Builders & Remodelers becoming one of the most influential remodeling companies in Dallas and the surrounding area. Chad lives and works by a “pay it forward” mentality in which he shares his experiences and learning to help mentor other remodelers. This desire to help others in the industry was on full display on September 18, when Chad participated in a special webinar for remodelers, “Steps to Take Your Remodeling Business to the Next Level,” sponsored by local marketing technology and services company Surefire Social.

During the webinar, Chad shared real-world keys to achieve success with teams and clients. He emphasized four important aspects that he believes are vital to create a great remodeling business.

• Focus on the client NOT the project. Remodeling is a service business, not a commodity. “When you focus on the client, you start to realize that your client’s house really doesn’t care who works on it – they do,” said Chad. “That tells us this is a service business that’s all about people.”
• The client’s experience is every bit as important as the final product. “The homeowners can have the best-looking kitchen on earth, have their friends over to take a look at and say, ‘Yeah, it looks great now, but how we got here was horrible,’” Chad explained. If the process to get from concept to completion was awful, that is what they will tell everyone.
• Focus on the relationships with people. This includes vendors and suppliers. “We all know that we need to focus on client relationships, but if you only focus there you’re missing so many other opportunities,” said Chad. People do business with people they like, so create relationships everywhere.
• REPUTATION IS EVERYTHING. “No matter what you focus on, your reputation is absolutely everything. If you don’t have that, it’s pretty hard to recover from anything else.”

Listen to Chad’s full presentation for remodelers!

By keeping these standards in mind, Hatfield (now Alair Homes- Plano) Builders & Remodelers has won countless awards for excellent work, including “Best of Houzz” in design and service, Remodeling Big 50 and being selected for the Model ReModel project. Chad himself is also a “Contractor of the Year” award winner. To find out more about what sets Hatfield (now Alair Homes- Plano) Builders & Remodelers apart, give us a call today at (214) 281-8800 or visit our gallery.